Rugged Hide is a family-run business and a leading Australian leather goods brand. Founded in 2001 in a spare room, we now supply hundreds of stores across Australia and New Zealand.
Originally known as Oran Leather, we rebranded to Rugged Hide in 2012.
At Rugged Hide, we are committed to creating beautiful, high-quality leather goods that are not only affordable but also ethically made. Each season, we design fresh collections for both men and women, with an ever-expanding range that evolves over time. Our pieces often feature seasonal colours and varying sizes, ensuring there’s always something new and exciting.
While we are proud of the designs and craftsmanship of our products, we also place great importance on running our business ethically. We believe in transparency and responsibility in everything we do. From the materials we use to how we treat our workers and partners, we are dedicated to reducing our environmental impact and fostering positive social change.
Our leather is ethically sourced as a byproduct of the meat industry, with minimal waste generated in the production process. Our factories utilize every part of the leather, repurposing scraps for smaller items such as pulls, tassels, and accessories. While the use of chemicals in tanning is sometimes unavoidable, we prioritize vegetable-based dyes, which reduce environmental impact and result in distinctive, one-of-a-kind finishes.
We source our leather from some of the world’s oldest and most respected tanneries in India, where skills are passed down through generations. Our products reflect the time-honoured craftsmanship of these artisans, blended with modern design for a truly unique collection.
At Rugged Hide, we create timeless, versatile pieces that blend classic style with contemporary fashion. Each item is handmade, ensuring that no two pieces are identical—just like you. With exceptional craftsmanship, natural leather, and meticulous attention to detail, our products offer understated beauty and distinctive individuality that you can truly be proud of.